We are located in Bend, Oregon allowing for winters enjoying Northwest powder and summers on Mt. Hood's glacier. We aim to make the world's best traction products, while enjoying every minute of running this company/movement/thing we call Crab Grab. We love what we do, and thank you for your support!
Husband: product design, production, marketing, toe nail fungus, writer, announcer, dishes.
Wife: business stuff, bookkeeping, whip cracking, cancer survivor, artist, professional wood turner, dinners.
Andrew (AK) Kelly
Friend: global sales coordination, customer service, fearless leader of Soy Sauce Nation.
Dog: shedding, sleeping, fetching, swimming, eating, pooping, barking.
Five Questions with Preston
- 1. Who owns this company?
- Crab Grab is owned by my wife Dawn and I. We're a small family business based in Oregon that gets a ton of help along the way from AK and our amazing sales reps, distributors, team riders, photographers etc. Dawn and I are a great balance, and none of this would have been possible without her being so organized and professional. I still have the mind of a 14-year-old, but I also have the back and knees of a 75 year-old so it all averages out.
- 2. Why was Crab Grab started?
- Back in 2010 when I was running HCSC, I wanted to make a product that inspired riders to kind of “refocus” snowboard tricks on style. The days of really tweaking unique grabs somehow got replaced with just grabbing mute and spin-corking till you land; so that's where our original Grab Rails came from. Seeing them on your board is a great reminder of how amazing a simple poked out grab can feel. Other traction type stuff was a natural extension of this, so Scott Stevens and Jesse Burtner became our first two team riders. We all were spending our summers up on Mt. Hood, and the brand and products were all born out of this environment. By summer 2011 we had our first prototypes, and the rest is history.
- 3. What do you hope Crab Grab inspires?
- I think the level of modern pro snowboarding is so hard to relate to for most people. It's absolutely incredible where things have progressed to, and fun to watch, but it's very difficult to go emulate. You don't just go to your local mountain and try to some triple cork. On the other hand, catching a few feet of air off a bump and grabbing your snowboard makes sense to anyone. I love the fact that Crab Grab can inspire snowboarders new and old to have fun enjoying the simple, stylish, creative fun that is the foundation of snowboarding.
- 4. How come so many riders use Crab Grab?
- We're very fortunate to have so many amazing riders supporting our brand. Every time I see crab grab on someone's board I feel so honored and lucky. Aside from making really functional products, I think the secret is that we focus on one thing and do it right. Traction is such a small category for most larger brands, that it becomes a heinous afterthought. Over the years, the term "stomp pad" itself became synonymous with something crappy you'd see on a rental board, and nobody used them anymore. Nowadays, we provide a well thought out offering and riders are once again experiencing the benefits of well designed traction.
- 5. What is the most important thing to running a snowboard company?
- It's so cliched, but I think the most important part of running a snowboard company is just to snowboard all the time and share your products, time, and passion with other snowboarders. To me, 1 hour on a snowboard is more powerful than 40 on a computer, so I want to keep Crab Grab small and efficient. If we grow naturally that's great, if we fail naturally that's fine too. Either way, it's going to happen with us spending our time up on the mountain.